Spontaneous Book Club Meetings?

It's a brave new world for us book authors. Today's case in point: PZ Myers assigned some of his students to ready my book Soul Made Flesh, which chronicles how humanity figured out what the brain is for. Some of his students have bravely agreed to post their reports on the book on Myers's blog Pharyngula (here and here). The comment thread has turned into a wide-ranging book-club discussion. I'm chiming in from time to time too (here and here, for example). I'm definitely enjoying it and will check in as long as the discussion goes.