Register for an account

X

Enter your name and email address below.

Your email address is used to log in and will not be shared or sold. Read our privacy policy.

X

Website access code

Enter your access code into the form field below.

If you are a Zinio, Nook, Kindle, Apple, or Google Play subscriber, you can enter your website access code to gain subscriber access. Your website access code is located in the upper right corner of the Table of Contents page of your digital edition.

Planet Earth

Elevate Your Performance!

InkfishBy Elizabeth PrestonNovember 27, 2010 10:56 AM

Newsletter

Sign up for our email newsletter for the latest science news

In my tradition of examining science-y shoes, I'd like to talk about these sneakers, the Gravity Defyers. I found this advertisement in a magazine called Invention & Technology, which seems (if all the ad space dedicated to commemorative coins is any indication) to be targeted at an older demographic.

The logo on the shoe is sort of like a Nike swoosh, but a little more...swimming.

placeholder

Is this an accident? A joke? A tadpole? It's hard to say.

The ad's copy tells the tale of a man with a problem:

Low energy and laziness has got me down. My energy has fizzled and I'm embarrassed to admit that I've grown a spare tire (I'm sure it's hurting my love life.)...Gravity has done a job on me.

To counteract his saggy problem, the man's doctor recommends Gravity Defyer shoes, which "ease the force of gravity" with Veroshock Trampoline technology. (Springs, to the layperson.)

On receiving his shoes in the mail, our hero says, "Excitement swept through my body like a drug!"

Sturdy construction. Cool colors. Nice lines...I was holding a miracle of technology. This was the real thing.

He was understandably eager to experience all the benefits of Gravity Defyer shoes, which "Relieve pain," "Elevate your performance," and "Be more active."

I put them on and all I could say was, "WOW!" In minutes I was out the door...I was back in the game. Gravity had no power over me!

A pair of these amazing shoes can be yours for only $129.95 (energy drink pouring itself all over your foot not included).

Ladies, don't feel left out--there's something for you, too!

placeholder

"Customer Satisfaction Speaks for Itself."

placeholder

    2 Free Articles Left

    Want it all? Get unlimited access when you subscribe.

    Subscribe

    Already a subscriber? Register or Log In

    Want unlimited access?

    Subscribe today and save 70%

    Subscribe

    Already a subscriber? Register or Log In