One of the most challenging and frightening in today's world is misinformation (or disinformation if it is intentional). Social media has amplified the ability for people to quickly spread information, whether or not it is true, that stemming the tide feels like trying to fit the Baltic Sea in a paper cup. It leads to a distrust of traditional media, forming a viscous cycle that feeds the misinformation beast.
Many people have little schooling in how to differentiate between reliable sources and those that are untrustworthy. Many scientists and scholars assume that their research will be used as they envision. This volatile mix leads to bad actors distorting science and facts to their questionable goals.