Documentary on Endangered Bluefin Tuna Reels in Sushi Joints & Celebrities

From pandas to polar bears, animals have served as icons for wildlife conservation. Now a new documentary called The End of the Line has helped the bluefin tuna, an endangered species, swim into the limelight by highlighting the overfishing common in fisheries today. Based on a book by journalist Charles Clover, the film has spurred some retailers to remove bluefin from their menus and stores and even moved some celebrities to pose naked with the fish to advocate conserving them.