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Beauty is in the brain of the beholder

Explore the experience of beauty through brain activity, revealing how the medial orbitofrontal cortex responds to beauty in art and music.

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What happens when I stare at Portrait of Madame Xor listen to Air on a G String? Both at intensely beautiful to me, but they are different experiences that involve different senses. Nonetheless, the sight of Sargent’s pigments and the sound of Bach’s notes trigger something in common – a part of the brain that lights up when we experience feelings of beauty, no matter how we experience them. Tomohiro Ishizu and Semir Zeki from University College London watched the brains of 21 volunteers as they looked at 30 paintings and listened to 30 musical excerpts. All the while, they were lying inside an fMRI scanner, a machine that measures blood flow to different parts of the brain and shows which are most active. The recruits rated each piece as “beautiful”, “indifferent” or “ugly”. The scans showed that one part of their brains lit up more strongly when they experienced ...

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