Baby names suggest that cultural trends are abandoned more readily the quicker they catch on

Not Exactly Rocket Science
By Ed Yong
May 5, 2009 5:30 PMNov 5, 2019 12:14 AM

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Popularity is a fickle thing. Styles, products, social movements and people can be bathing in the spotlight one day and languishing in obscurity the next. And according to a new study, things that catch on most quickly are also abandoned most easily - the faster the rise to prominence, the steeper the fall from grace.

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