Imagine yourself as a graphic designer for New Age musician Enya, tasked with creating her next album cover. Which two or three colors from the grid below do you think would “go best” with her music?
Would they be the same ones you’d pick for an album cover or music video for the heavy metal band Metallica? Probably not.
For years, my collaborators and I have been studying music-to-color associations. From our results, it’s clear that emotion plays a crucial role in how we interpret and respond to any number of external stimuli, including colors and songs.
