The Psychology of Why Consumer Rewards Programs Suck You In

Essentially, it comes down to status and those tiny gifts that keep you coming back for more.

By Leslie Nemo
Jul 24, 2021 7:00 PMJul 24, 2021 7:01 PM
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(Credit: RYO Alexandre/Shutterstock)

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If the urge to punch the final hole in your coffee shop rewards card has you rerouting your walks, you’ve fallen for a loyalty program.

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