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The Carrot, Not the Stick, Works Best to Encourage Cooperation

Rewarding cooperation motivates people more than punishment, boosting outcomes in group scenarios like the public goods game.

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If you're trying to get people to work together, carrots may prove more useful than sticks--that is, rewarding cooperation might motivate people more than punishing them, according to a study published in Science. Test subjects played the "public goods game," in which they have to decide whether or not to donate money to the group's pot.

The pot is multiplied and redistributed equally, regardless of who contributes and who doesn't. When people play a pure version of the game, the temptation to freeload – reap the rewards without contributing anything – often leads to rapidly disintegrating cooperation [New Scientist].

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But researchers found that when players were given the choice to either reward their ...

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