Image courtesy of Alekcey / shutterstock "You are so cute I could just eat you up!" We've all experienced that urge to squeeze something that is really, really cute. Think tiny bunnies, baby ducks, a pudgy baby's cheeks. In the Philippines they even have a word for it:
n. the urge to pinch or squeeze something that is unbearably cute.
To make up for this lack in the English language, two psychology grad students at Yale came up with their own name for the urge: cute aggression. [Researchers' disclaimer: "When we refer to 'aggression' here, we do not at all mean to say that any actual harm is intended towards the cute object."] The researchers then set about turning this impulse into measurable science, the results of which they presented last Friday at the Society for Personality and Social Psychology's annual meeting in New Orleans. Their methodology was pretty ...
