NASA brands Mars

I just arrived in LA after an unremarkable flight (which, ironically, is remarkable these days), and I'm in the hotel room waiting for the other Skeptologists to get back from various errands. Upon firing up teh intertoobs, I got a message from Fraser asking me to look into NASA's call to make money through corporate sponsors. I'm all for it, of course, at least until Enzyte or someone wants see their logo on Mars... but then again, M&M/Mars may be perfect for this.