In a World of Endless Choices, Why Is Decision-Making So Tiring?

Decision-making uses mental energy that eventually runs out. The more decisions you make, the more depleted you become. While decision fatigue impacts everyone, experts say it's possible to strengthen your ability to decide.

By Lydia Rivers
Apr 14, 2021 4:18 PM
decision fatigue - shutterstock 1598465056
(Credit: Masakra/Shutterstock)

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Decisions, decisions. Whether it’s looking through the closet for something to wear, sorting through restaurants to find a good takeout spot or figuring out what to watch on TV — our everyday lives are filled with many decisions. And living in a world with endless choices at our fingertips can be downright exhausting.

That tired feeling, experts say, has a name: decision fatigue. Just like your physical energy might be low after a workout, your mental energy to make good choices can run out when you're overly taxed from the burden of a large number of decisions. When that happens, it’s difficult to avoid temptations, and you're prone to take one of two shortcuts instead of diligently weighing the options: choosing something impulsively or avoiding the choice altogether.

"People can make an impulsive decision, or they can really think things through carefully,” says Roy Baumeister, a social psychologist who coined the term decision fatigue. “It’s the latter that piles up into decision fatigue. You know, the feeling of ‘I’ll do whatever you want tonight, I just don’t want to make any decisions.’”

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