Why We Buy Weird Things in Times of Crisis

With COVID-19 making its way around the United States, people are emptying stores of toilet paper. Archaeology throws a light on other bouts of odd consumer behavior.

By Stephen E. Nash
Mar 26, 2020 1:00 PMNov 3, 2020 5:01 PM
covid - coronavirus - toilet paper - shutterstock
(Credit: Maridav/Shutterstock.com)

Newsletter

Sign up for our email newsletter for the latest science news
 

The world is in the grip of a serious pandemic as a novel virus sweeps from continent to continent, causing cases of sometimes-deadly COVID-19. Yet much of the global social media response has centered around a somewhat trivial and comical side effect: the hoarding of toilet paper. News reports cover accounts of people coming to blows over the resource; people are continually posting photos of empty supermarket shelves; and jokes about people building Game of Thrones–style seats out of boxes of TP are going viral.

It’s not just toilet paper that’s flying off the shelves: People are also buying pasta, beans, soap, hand sanitizer, and other supplies, including paper towels. Stocking up on essentials during a crisis is not a bad idea, so long as it doesn’t deprive others of what they need. Panic buying, at least in some cases, makes sense—even for TP. New social-distancing practices, closed schools, and telecommuting mean that Americans will use more toilet paper in the coming weeks. It’s mathematical, really. We’re being asked to spend more time at home, less time at work, school, or out and about. And our bodily systems don’t change in the meantime.

But toilet paper obviously won’t stop the virus or ameliorate its social, economic, or health impacts. From a strictly functional perspective, other materials, including flimsy facial tissues, work just as well. Frankly, if one gets quarantined without toilet paper, one can simply jump into the shower to clean up. And in the case of strict quarantine measures, I suspect people will wish they had stockpiled something else over TP—like nonperishable foods.

0 free articles left
Want More? Get unlimited access for as low as $1.99/month

Already a subscriber?

Register or Log In

0 free articlesSubscribe
Discover Magazine Logo
Want more?

Keep reading for as low as $1.99!

Subscribe

Already a subscriber?

Register or Log In

Stay Curious

Sign up for our weekly newsletter and unlock one more article for free.

 

View our Privacy Policy


Want more?
Keep reading for as low as $1.99!


Log In or Register

Already a subscriber?
Find my Subscription

More From Discover
Stay Curious
Join
Our List

Sign up for our weekly science updates.

 
Subscribe
To The Magazine

Save up to 40% off the cover price when you subscribe to Discover magazine.

Copyright © 2025 LabX Media Group