Health

Vaccinating Against the Dark Side

Body HorrorsBy Rebecca KrestonJan 30, 2015 7:00 AM

Newsletter

Sign up for our email newsletter for the latest science news
 

The measles outbreak emerging from "the happiest place on Earth" in Anaheim, California, is grabbing headlines and provoking conversation in the media regarding how best to appeal to parents opposed to vaccines. Using clear facts and appealing to common logic has failed, repeatedly. Blaming and shaming only seem to provoke heel-in-the-sand reactions and encourage retreat. So how does one persuasively sway opinion and convince the skeptics of the safety and utility of vaccinating against preventable diseases? Perhaps going the pop culture route is the way to go - this outbreak did start in the world of Walt Disney, after all! In 1977, the Centers for Disease Control did just that, using "the Force" of two characters from the one of the most popular movies in cinematic history.

The poster for the clever Star Wars Public Service Announcement featuring C-3PO and R2-D2 from the CDC and the Department of Health, Education, and Welfare encouraging parents to vaccinate their children against preventable infections. The short commercial below features the popular Star Wars characters C-3PO and R2-D2 speaking directly to the “parents of Earth” of the necessity of vaccinating their children fully against polio, measles and whooping cough and the dangers of not doing so. As C-3PO admonishes a coughing R2-D2, “Droids don’t get diseases like whooping cough, or measles, or polio. But children do. All you need is a little rewiring but children need to be fully immunized but, alas, so many are not.” [embed]http://www.youtube.com/watch?v=b8ZD9RcC8P0[/embed] Could the same propaganda tactic work today? Perhaps the Walt Disney Company, reeling from the painful truism that the world is truly small (after all), should take a page from the CDC's book and use WALL-E and EVE to fill the shoes of C-3PO and R2-D2 as vaccine-pushing droids.

1 free article left
Want More? Get unlimited access for as low as $1.99/month

Already a subscriber?

Register or Log In

1 free articleSubscribe
Discover Magazine Logo
Want more?

Keep reading for as low as $1.99!

Subscribe

Already a subscriber?

Register or Log In

More From Discover
Recommendations From Our Store
Shop Now
Stay Curious
Join
Our List

Sign up for our weekly science updates.

 
Subscribe
To The Magazine

Save up to 70% off the cover price when you subscribe to Discover magazine.

Copyright © 2022 Kalmbach Media Co.