Microryza: A Kickstarter for science?

A few days ago I was contacted by Microzyra, a Seattle based start-up. Their aim is do for science what Kickstarter has done for creative projects. Obviously I can't vouch for them, but I am intrigued enough to eventually consider seeing if I can raise funds through this avenue once I have some time for the Afrikaner genotyping project that I have in mind. Update: Also see Petridish.org.