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How to make people think random Disney characters are creepy.

Explore false memories and their consequences as students recall a strange encounter with Disneyland's Pluto character.

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Photo: flickr/lorenjavier

As you might already know, it's pretty easy to give people false memories. It's why "past life regression" sometimes seems to work, and why even eyewitness testimony can be called into question in court. Here, a group of scientists attempted to introduce false beliefs to make college students wary of the Disney character Pluto. To do so, they used survey results to make some of the subjects think they were likely to have had a creepy encounter with someone dressed up as Pluto: "

For Bad Pluto subjects, the profile first described a number of likely childhood fears (loud noises, receiving public displays of affection, and getting into trouble) and then informed subjects that on the basis of their profile, the following excerpt might be relevant to them. The excerpt was in the form of a newspaper article that told of a Pluto character who abused hallucinogenic drugs ...

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