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"Messaging" the War on Climate Change

Explore challenging climate change messaging and strategies to mobilize action against the greenhouse gas buildup.

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So CAP's chief global warming propagandist and attack dog will be lecturing on"messaging" next month. I can hardly wait. And here I thought all along that Romm was leading by example with those endless Memos to the Media, nasty hominem attacks, and repetitive self-referencing to his own previous blog posts. There was a recent deceptively simple comment on Climate Progress that captures just how hard it will for climate advocates to rely on "messaging" as their secret weapon:

Tackling climate change means mobilizing the country (and the world) much like efforts involved in WWII. That will involve motivating substantially more people and institutions than are involved now. The usual partisan lenses are not helpful in this context.

That sounds about right to me. Yet how do you motivate a country or world when the enemy is a complex, amorphous, slow moving event like human-induced climate change? Hitler and Mussolini and ...

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