"Messaging" the War on Climate Change

So CAP's chief global warming propagandist and attack dog will be lecturing on"messaging" next month. I can hardly wait. And here I thought all along that Romm was leading by example with those endless Memos to the Media, nasty hominem attacks, and repetitive self-referencing to his own previous blog posts. There was a recent deceptively simple comment on Climate Progress that captures just how hard it will for climate advocates to rely on "messaging" as their secret weapon: