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Let's Get It On

Discover the benefits of the new commenting system designed to enhance online participation and increase engagement in discussions.

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Okay, don't get any wrong ideas here.

I am just trying to set the mood for the new commenting system that I know will make our conversations flow much better. On the subject of comment threads, I suggest folks take a few minutes to read this excellent post by Bora Zivkovic, the blog maestro at Scientific American. He reminds us:

As many of you may already know, there is this thing called a 1-9-90 rule of online participation. In any given online community, about 1% of the participants produce most of the content, another 9% participate regularly by editing (e.g., on a wiki), commenting (on blogs and articles), occasionally producing new content (in forums, etc), and the remaining 90% are ‘lurkers’ who do not publicly participate but only read (though these days, many of them participate a little more publicly, if not creatively, by “Liking”, tweeting, and otherwise sharing the ...

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