Another global warming PSA produced by Environmental Defense in conjunction with the Ad Council. Is this a message that resonates with the readers? I expect what's alarmist to some will be poignant to others. But what I can say with certainty is that climate change will be a paramount issue in the 2008 presidential election. Consider The New York Times special politics section that highlights candidates' positions as the coming attractions of what we'll be hearing, reading, debating, and pondering over the next twelve months...
A growing environmental awareness among Americans has brought the issue to the forefront of the 2008 presidential campaign. Both Republican and Democratic candidates have been asked to explain their stance on global warming during the debates and on the campaign trail. Most of the Democrats say the United States should lead the global effort to curb greenhouse emissions and advocate federally mandated emission laws. The Republicans, many of whom are unsure about the human role in climate change, tend to emphasize energy independence and efficiency.
And as for me, I'm looking forward to our planetary fever finally getting the attention it deserves because this isn't a passing human conflict, sexual indiscretion, or some other headline grabbing sexy topic of the moment. Climate change is the biggest challenge we face yet - not just as a nation - but as our collective global society. Fasten your seat belts, because environmentally and politically, It's Gettin HOT in Herre!
