Environment

Is Clean Coal Ready for Primetime?

Collide-a-ScapeBy Keith KloorNov 29, 2012 1:40 AM

Newsletter

Sign up for our email newsletter for the latest science news
 

Do you remember BP's Beyond Petroleum ad campaign in the 2000s? As a writer at Adweeknoted in 2010 (in the wake of BP's disastrous Gulf of Mexico oil spill), the campaign "has always been borderline ludicrous, positioning the oil company as essentially anti-oil (or post-oil)." Well, if that was ludicrous, what do we call the idea of clean coal, which the coal lobby has successfully propagated in recent years? Over at Slate, I have a new piece that argues, "Clean coal is no joke."

1 free article left
Want More? Get unlimited access for as low as $1.99/month
Already a subscriber? Log In or Register
1 free articleSubscribe
Want unlimited access?

Subscribe today and save 70%

Subscribe

Already a subscriber? Log In or Register
More From Discover
Recommendations From Our Store
Shop Now
Stay Curious
Join
Our List

Sign up for our weekly science updates.

 
Subscribe
To The Magazine

Save up to 70% off the cover price when you subscribe to Discover magazine.

Copyright © 2021 Kalmbach Media Co.