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Green is the New Black

Lisa Jackson, EPA administrator, aims to broaden environmentalism's appeal beyond traditional demographics.

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That's the headline, and this is the best quote:

I grew up in the city; I wasn't a girl scout; I didn't camp; I wasn't a skier; I wasn't an avid hiker"”but the environmentalism I came to know was more about the effects of pollution in society.

Meet Lisa Jackson, EPA administrator. She says her goal is to put the agency

in the minds of the American people, and not just those who consider themselves environmentalists.

If only the nation's leading environmental groups strived to reach beyond their white, upper middle class demographic, more Americans would consider themselves environmentalists.

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