When issues becomes hotly politicized, such as GMO's ("Frankenfood"), health care ("death panels"), and yes, climate science ("hoax"), the extremes dominate the public dialogue. When this happens, it is virtually impossible to have a grown-up conversation about these issues in the public sphere. The press, following the scent of controversy and conflict, ends up in a funhouse, where it has to distinguish between various shades of distortion. Reporters on the climate change beat not only navigate this funhouse but also follow the science and translate its meaning. But that, too, is often turned into sensationalist gruel or something unrecognizable to scientists. Either way, the public is not served well. A 2009 Popular Mechanicsarticle, examining media reaction to five climate studies, observed: