Climate Change Activists' Head-Exploding Ad May Have Gone a Bit Far

Warning: Some viewers might find the video below disturbing and graphic. In a move that some are calling a misguided publicity stunt, the environmental activist group 10:10 Climate Change Campaign produced and released a gory and disturbing short film, similar to Plane Stupid's "Polar Bear" video (warning: also gory), to promote the climate change action day scheduled for October 10, 2010 (or 10/10/10). In the video above, people who don't pledge themselves to 10:10's cause (including school children and Gillian Anderson) are exploded into red, chunky goo with the press of a button. It was released last week and has resulted in a media backlash, including Sony's retraction of support of the cause. It even inspired a cartoon. Not only does the video offend and disgust, but the New York Times's Dot Earth Blog summarized another main problem with the video--the dark shadow the negative publicity has spread over the ...