Bethune's new organisation is based on fledgling local chapters of volunteers around the world, plus a six-man mission team. But where campaigning fails, as a last resort, that team will take direct action. "In extreme cases, we need to go and catch these people, document what they do," he says. In the case of illegal fishing, Bethune says "I have no problem going in and sorting it. We will board and take control of a vessel". How would he do that? "I am not going to give away our tactics but it's not hard and I have got a pretty special groups of lads - they are not a bunch of vegans." What are their backgrounds? "You can use your imagination."