Stay Curious

SIGN UP FOR OUR WEEKLY NEWSLETTER AND UNLOCK ONE MORE ARTICLE FOR FREE.

Sign Up

VIEW OUR Privacy Policy


Discover Magazine Logo

WANT MORE? KEEP READING FOR AS LOW AS $1.99!

Subscribe

ALREADY A SUBSCRIBER?

FIND MY SUBSCRIPTION
Advertisement

A Climate Soap Opera in the Headlines

The Heartland billboard furor reveals widespread criticism from diverse groups, showcasing the power of narratives in climate change discussions.

Newsletter

Sign up for our email newsletter for the latest science news

Sign Up

Bud Ward, the editor of the Yale Forum on Climate Change & the Media, weighs in on the Heartland billboard furor:

What stands out amidst the initial widespread revulsion is that the criticisms of Heartland's effort came not only by the usual cadre of what climate skeptics dismissively call "warmists," but also by those ideologically in synch with the group. In addition to their disgust with the message, of course, came their disappointment that the billboard had handed Heartland's many adversaries a useful weapon of criticism.

Indeed, this disappointment is quite evident in the comment threads at various blog sites. I think I read one person ruefully lament that there was no way to unring this bell. And Heartland can't stop the bell from ringing, either, because it has thus far refused to acknowledge its blunder, much less apologize. It seems it will get worse for them before it gets ...

Stay Curious

JoinOur List

Sign up for our weekly science updates

View our Privacy Policy

SubscribeTo The Magazine

Save up to 40% off the cover price when you subscribe to Discover magazine.

Subscribe
Advertisement

0 Free Articles