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Are “Climate Friendly” Food Labels a Terrible Idea?

Sweden's new climate-friendly food labels aim to lower greenhouse gas emissions. However, they risk greenwashing without proper scientific data.

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In an effort to encourage its citizens to purchase "greener" food products, Sweden has announced that it allow companies to tack labels onto vegetables, dairy, and fish products if the greenhouse gas emissions produced by the foods have been reduced by at least 25 percent. For example, if a milk producer uses manure instead of chemical-based fertilizers, he'll receive a "climate-certified" tag to put on his milk. Unfortunately, while the intentions may be good here, the reality is a bit more complex. Simply slapping a label on something based on a single factor does not mean it is green. New Scientists reports:

"The only thing we're guaranteeing is that improvements have been made," says Anna Richert, an adviser to the Federation of Swedish Farmers (LRF), and head of the team developing the criteria for labeling products. "This could mean reductions in emissions of anything from 5 to 80 per cent." ...

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