Neil Armstrong’s first lunar footstep is ingrained in the minds of all humankind. But that first moon landing might not have been such a memorable moment if it weren’t for NASA’s savvy PR team.
Richard Jurek is a marketing executive and co-author of the book Marketing the Moon: The Selling of the Apollo Lunar Program. He says NASA’s move to real-time, open communication made the 1969 Apollo 11 landing “the first positive viral event that captured the world’s attention.”
