This article originally appeared in Nexus Media News.
When Katie Lopes set out to create a women’s underwear brand, she wanted her products to be comfortable and hip — and eventually disappear into a pile of coffee grounds, eggshells and potato peels in her garden.
“I was beginning to become more aware of the damage the fashion industry was doing to the planet, so it would have been irresponsible not to take this information into account,” says Lopes, who founded Stripe & Stare, an intimate apparel brand, in 2017. Lopes says she chose to focus on underwear because so few people feel comfortable buying it second-hand. “Producing it right and avoiding the landfill was very important,” she says.
Stripe & Stare is among a growing number of clothing brands, including H&M and Stella McCartney, marketing biodegradable clothing that they say can be disposed of in a compost bin.
The fashion ...
