Here are the opening sentences of Chapter Five of my book:
When most people hear “scientist,” they think “Einstein.” Albert Einstein is an iconic figure; not many theoretical physicists attain a level of celebrity where their likeness appears regularly on T-shirts. But it’s an intimidating, distant celebrity. Unlike, say, Tiger Woods, the precise achievements that Einstein is actually famous for remain somewhat mysterious to many people who would easily recognize his name.
And now we can add, "and some achievements should really stay mysterious, thanks just the same."