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The Sciences

The bearable taste of Bobo

Gene ExpressionBy Razib KhanAugust 25, 2006 6:42 AM

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Over the past two weeks I've avoided coffee. The main reason is that at my occupational habitat soft drinks are provided gratis, and I've been taking advantage of the opportunity to give my wallet a break. Additionally, the nearby coffee shop is a bit crowded both when I get to work, and during lunch, so walking over to the fridge has been the path of least resistance. But I was having some issues with a task at work which seemed (at the time) insoluble, so I caved and purchased a small 16 ounce coffee. As I put it to my mouth I was taken to a different, more affluent land, and as the odor of coffee beans ground and diluted in tap water percolated up to my nostrils I felt as if I'd climbed up a notch in the socioeconomic ladder. I hadn't realized how close the associations between the smell & taste of coffee and Bobohood were to me, but today I found out! Soft drinks clearly have low rent assocations, so the next step is to convince my bosses to purchase a coffee machine so that I feel like the professional I am without having to spend my hard-earned money.

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