I'm doing more sci comm training, and as I prep, I've found another great video that teaches a great lesson. Here it is: Marine biologist Jeremy Jackson's TED Talk, "How We Wrecked the Oceans." In my opinion, it's a very effective talk...but the question is, why? What makes it work? I have many ideas about this--and the answer is multifaceted--but I'd like to hear what others think: