The Sciences

NCBI ROFL: Study proves driving like an old person is contagious.

DiscoblogBy ncbi roflFeb 16, 2011 12:00 AM

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Nonconscious activation of an elderly stereotype and speed of driving. "Under the guise of evaluating a head-up display in a driving simulator, 11 participants (5 men), ages 21 to 35 years, completed scrambled-sentence tasks (while waiting at stop signs) designed to prime an elderly stereotype. Each driver completed both the Elderly Stereotype and Control conditions with order counterbalanced across participants. Further, order of presentation of word sets for each trial was random. Driving speed and driving time between stop signs in the Elderly Stereotype condition were compared to the Control condition in which nonspecific age words were substituted for elderly stereotyped words. Participants showed lower maximum speed and longer driving time in the Elderly Stereotype condition than in the Control condition, even though participants reported no awareness of the theme in the experimental condition."

Related content: Discoblog: NCBI ROFL: Surprising study finds that little old ladies enjoy playing bingo. Discoblog: NCBI ROFL: Depiction of elderly and disabled people on road traffic signs: international comparison. Discoblog: NCBI ROFL: Humor and death: a qualitative study of The New Yorker cartoons (1986-2006). WTF is NCBI ROFL? Read our FAQ!

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