The Sciences

NCBI ROFL: A scientific analysis of kids in a candy store.

DiscoblogBy ncbi roflMar 31, 2011 11:00 PM

Newsletter

Sign up for our email newsletter for the latest science news
 

"An experiment on consumers' behavior was carried out in a new field context. According to a random assignment, 60 customers from ages 12 to 14 years who entered a candy store were exposed to Top Forty music which was usually played in this store, music from cartoons (Captain Flame, Candy, Olive & Tom, etc.), or no music. Analysis showed that customers spent significantly more time in the store when cartoon music was played, but the two styles of music were not related to the amount of money spent."

Cartoon music in a candy store: a field experiment.

Photo: flickr/pawpaw67

Related content: Discoblog: NCBI ROFL: When life gives babies lemons, they make cute faces.

Discoblog: NCBI ROFL: Study proves chocolate bars different from bones.

Discoblog: NCBI ROFL: An ecological study of glee in small groups of preschool children.

WTF is NCBI ROFL? Read our FAQ

!

1 free article left
Want More? Get unlimited access for as low as $1.99/month
Already a subscriber? Log In or Register
1 free articleSubscribe
Want unlimited access?

Subscribe today and save 70%

Subscribe

Already a subscriber? Log In or Register
More From Discover
Recommendations From Our Store
Shop Now
Stay Curious
Join
Our List

Sign up for our weekly science updates.

 
Subscribe
To The Magazine

Save up to 70% off the cover price when you subscribe to Discover magazine.

Copyright © 2021 Kalmbach Media Co.