Register for an account

X

Enter your name and email address below.

Your email address is used to log in and will not be shared or sold. Read our privacy policy.

X

Website access code

Enter your access code into the form field below.

If you are a Zinio, Nook, Kindle, Apple, or Google Play subscriber, you can enter your website access code to gain subscriber access. Your website access code is located in the upper right corner of the Table of Contents page of your digital edition.

The Sciences

NCBI ROFL: A field study of bar-sponsored drink specials and their associations with patron intoxication.

Newsletter

Sign up for our email newsletter for the latest science news

beer_buffet-199x300.jpg

"OBJECTIVE: The study examined associations between bar-sponsored drink specials and alcohol intoxication at the patron level. METHOD: Data were collected in a college bar district located in a large campus community in the southeastern United States. Random and self-selected samples of patrons were interviewed after exiting college bars at night on four different nights (N=383). Anonymous interview and questionnaire data were collected as well as breath alcohol concentration (BrAC) readings. RESULTS: Significant gender differences existed in patron drinking practices. Women were more likely to take advantage of drink specials, whereas men reported greater alcohol expenditures, consumed more drinks, and drank for longer periods of time. Gender differences in BrAC were very small and not meaningful. Patrons who did not take advantage of drink specials reported consuming more drinks before bar entry than patrons who did participate in these promotions. Participation in "all-you-can-drink" promotions was significantly associated with higher BrAC readings after adjusting for covariates and random effects attributable to drinking establishment. Other drink specials did not have significant associations with alcohol intoxication. CONCLUSIONS: The all-you-can-drink special may be the specific discounting practice with the greatest potential for boosting patron intoxication and thus may need to be a stronger focus of alcohol-control policies aimed at improving the beverage service of drinking establishments."

fieldstudy-e1329093906345.png

Photo: flickr/antwerpenR

Related content: Discoblog: NCBI ROFL: Surprising study finds humongous drinks have more alcohol! Discoblog: NCBI ROFL: Naturalistic observations of beer drinking among college students. Discoblog: NCBI ROFL: Beer goggles proven to exist; "beer before liquor, get sick quicker" hypothesis remains untested. NCBI ROFL. Real Articles. Funny Subjects. Read our FAQ!

    2 Free Articles Left

    Want it all? Get unlimited access when you subscribe.

    Subscribe

    Already a subscriber? Register or Log In

    Want unlimited access?

    Subscribe today and save 70%

    Subscribe

    Already a subscriber? Register or Log In