I received a mysterious email recently, promoting what to me sounds like a great idea: a concerted effort in the UK to increase the public awareness that homeopathy is quackery, pure and simple. It's called the 10:23 Campaign, and it's being promoted by various skeptic groups in Britain. The website is a placeholder for now, but you can sign up there for updates. Why do this? Well, as they say,
Homeopathy is an ancient, pre-scientific and absurd pseudoscience. Yet it persists today as an accepted complementary medicine, largely because people don't know what it is. The 10:23 Campaign aims to show the public what homeopathy is and explain how we know it doesn't work. It will launch in early 2010.
Excellent. And why call it the 10:23 Campaign? Well, happily I have a mole who informs me of such things.