If you've run across Microsoft's new ads, which aim to counter the witty "I'm a PC, I'm a Mac" series by Apple, you might have noticed this tweedy academic-looking guy near the end:
Years back, I had the idea that Apple should include more famous-for-academia types in its Think Different ads. Ed Witten, Jacques Derrida, Amartya Sen, people like that. But I didn't actually call up any ad agencies to make the pitch. So I figured that Microsoft had the same idea, and was including some professor-type among its self-declared PC's in order to lend some gravitas to the proceedings. Yeah, not so much. The somber mug above belongs to none other than Deepak Chopra, celebrated purveyor of quantum nonsense. He did, of course, win the 1998 IgNobel Prize in Physics for "for his unique interpretation of quantum physics as it applies to life, liberty, and the pursuit of economic happiness." So there is that. (In certain religious circles, there is an increasingly popular teaching known as the Prosperity Gospel. I wonder if I could make money writing a book about "The Prosperity Hamiltonian"?) The construction of jokes comparing Deepak Chopra's understanding of quantum mechanics to Microsoft's understanding of software is left as an exercise for the reader.
