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The aggregate flatness of Facebook

Discover how Facebook's international aggregate reflects saturation in mindshare and global trends.

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Most readers know that I've been tracking Google Trends data on Facebook for years. Now on January 1 2012 It seems pretty obviously that in the international aggregate this was the year that Facebook finally hit saturation in terms of "mindshare."

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But there are interesting international differences. United States:

United Kingdom:

France:

Germany:

Italy:

Russia:

India:

Brazil:

Here's Facebook vs. Orkut in Brazil:

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