Register for an account

X

Enter your name and email address below.

Your email address is used to log in and will not be shared or sold. Read our privacy policy.

X

Website access code

Enter your access code into the form field below.

If you are a Zinio, Nook, Kindle, Apple, or Google Play subscriber, you can enter your website access code to gain subscriber access. Your website access code is located in the upper right corner of the Table of Contents page of your digital edition.

Technology

The Visionary Programmer Behind Those Viral Taiwanese News Animations

80beatsBy Sarah ZhangFebruary 7, 2012 1:19 AM

Newsletter

Sign up for our email newsletter for the latest science news

http://youtu.be/Wrt1LuXxjTE At the pace of 30 videos a day, Next Media Animation is churning out "All the news that's fit to animate." The Taiwanese media company is (in)famous for hilarious and hilariously inappropriate news videos reenacting Tiger Woods' car crash and TSA's new full body scanners. It's the day after the Super Bowl and their video featuring Eli Manning, God, and a "geriatric Lady Gaga Impersonator" (aka Madonna) has already been up for hours. How does it happen so fast? The answer is a huge team of animators but also one particular programming whiz. Eliza Strickland at IEEE Spectrum has a profile of Kevin Wang, the guy who makes it all possible:

On Wang’s first day as director of NMA’s multimedia lab, he had no employees, no hardware, and no office. The assignment: Reduce the animation production cycle from 2 weeks to 2 hours so that on-the-fly animations could be ripped from the headlines and published on the company’s websites before the news got stale. Accomplishing this, Wang realized, would require a completely new approach to computer animation, using a combination of tricks and shortcuts that no one had tried before. The process Wang came up with starts with motion-capture technology: Live actors re-create a scene, wearing sensors on their bodies that transmit their movements in a format that can be transferred to digital doubles. Meanwhile, animators use a proprietary software program to turn a 2-D photo of, say, Tiger Woods into a 3-D digital face, which they then slap onto the digital character. The animators fill in the scene largely from what Wang calls a "graphic assets database," essentially a trove of digital images—cars, buildings, beaches, furniture, and so on. "We have 50 different kinds of cups: mugs, paper cups, teacups, and saucers," Wang explains. Finally, a real-time rendering engine ensures that the whole process, from storyboarding to visual editing, takes only 2 hours.

Compare that to Pixar, where rendering a single frame---and there are 24 frames per second---takes seven hours. At that point, the animators at NMA are already halfway into their fourth video of the day. That's an internet meme factory for you.

3 Free Articles Left

Want it all? Get unlimited access when you subscribe.

Subscribe

Already a subscriber? Register or Log In

Want unlimited access?

Subscribe today and save 70%

Subscribe

Already a subscriber? Register or Log In