Register for an account

X

Enter your name and email address below.

Your email address is used to log in and will not be shared or sold. Read our privacy policy.

X

Website access code

Enter your access code into the form field below.

If you are a Zinio, Nook, Kindle, Apple, or Google Play subscriber, you can enter your website access code to gain subscriber access. Your website access code is located in the upper right corner of the Table of Contents page of your digital edition.

Technology

Solar-Powered Billboard Will Light Up Times Square—Most of the Time

DiscoblogBy Andrew MosemanJuly 3, 2008 6:44 PM
times-square-street220.jpg

Newsletter

Sign up for our email newsletter for the latest science news

It's hard not to be impressed with the grandeur of Times Square—unless you're especially conscious of saving energy, in which case all those illuminated signs might force upon you the mental image of polluting power plants working overtime to keep the light show going. If that's the case, it might make you feel better to know that a greener electronic billboard is coming to New York. By the time the ball drops this New Year's Eve, Times Square may have its first solar and wind-powered billboard. Ricoh, a Japan-based electronics company, plans to install a 47-by-126-foot sign featuring their logo at the intersection of 42nd Street and 7th Avenue in December. Forty-five solar panels on site will power the Ricoh sign, and just in case the clouds roll over, four wind turbines will be available, too. And if a cloudy and windless day comes along...well, the sign will just stay off. OK, a darkened billboard isn't terribly glamorous, but the company says that using exclusively solar and wind power will reduce carbon dioxide emissions by 18 tons. Just think about that when you're trying to make out the letters in "Ricoh."

Image: flickr/heymynameispaul

2 Free Articles Left

Want it all? Get unlimited access when you subscribe.

Subscribe

Already a subscriber? Register or Log In

Want unlimited access?

Subscribe today and save 70%

Subscribe

Already a subscriber? Register or Log In