Technology

Google+ is not Buzz or Wave reprised

Gene ExpressionBy Razib KhanJul 16, 2011 3:30 PM

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Over the past few weeks I've seen several media stories profiling the rise of Google+ by noting that hoopla also greeted Google Wave and Google Buzz before their expiration as "It" technologies. This caveat was probably more true for Google Wave, which heralded the revolution which no one seemed anxious for ("what if we designed email now?!?!?!"). Buzz was a public relations disaster from its inception. When I first posted on Google+ I asserted that it was not in the same category as Wave or Buzz, and that was in a good way. By that, I meant that taking Google+ for a test drive I thought I'd stick around for at least a bit. I didn't get that sense with Wave, and proactively shut down Buzz in my Gmail account. But that's an N of 1, me. Over the past few weeks though friends have been joining Google+, and real conversations have been starting. I've consciously avoided adding anyone to my Google+ circle proactively, rather I have been reciprocally adding them. I'm at 300+ now. Right now the people in my circles are much closer in profile to my twitter account than my Facebook. That's probably not typical, as I am a quasi-public individual (looking at who I share in common with those I'm adding to my circles it seems that some of my journalist friends and acquaintances are replicating their twitter followings as well, and that's how people are finding me). In any case, I have some non-anecdotal data that Google+ is not replicating the paths of Wave of Buzz. Google Trends. It's early yet, so I don't think that Google+ has "peaked" in terms of news or search by any means (if it's successful), but it's already surpassed the other two offerings:

(recall that Buzz's spike in news volume had a lot to do with its huge privacy failures, so it wasn't good news)

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