In the wake of Predictably Irrational, check out Tyler Cowen's endorsement of Geoffrey Miller's new book, Spent: Sex, Evolution, and Consumer Behavior. Miller is a good writer, so I'm assuming it will be a page-turner, but he does tend to be "provocative" in all the best & worst ways when it comes to popular science. Evolutionary psychologists have a tendency to make everything about sex & status, but within the field it seems Miller does come off as the "pimp daddy" always talking about the "bling" and "b**tches" as the raison d'être.
