Retouch

Via Marginal Revolution, a link to the Girl Power campaign of the Swedish Ministry of Health and Social Affairs. Click here and wait for it to load; it's a Flash demonstration of how you turn a photo of an (already attractive) young woman into magazine-cover material. The campaign is supposed to draw attention and criticism to the overly sexualized nature of advertising and the media more generally. It suffers a bit from the self-undermining impulse of many such campaigns, by itself relying on overly sexual imagery to get attention. But it's nice to help people distinguish media fantasy from reality. Update: the site was also linked at Feministe, who point to a couple of other examples -- Greg's Digital Archive and Glenn Feron.