A friend passed on this ad that aired for "The Link," the show about Darwinius on May 25. Take a look. Yep. That's right. May 25 will be more important than 9/11. Than Pearl Harbor. Than every date in human history. Pre-human, too. Let this be the starting point from now on for all discussions of science hype. Update: A commenter asked if this was a spoof. It's not. This is a real ad for the show. Update #2: The TV producers who passed on this video to me are now wondering if this particular piece is actually some kind of mash-up, using an original teaser ad and encrusting it with even more over-the-top-itude. Are there any YouTube-ologists who can parse such things? Take a look at this and this and this and, in particular, this, which was posted by someone who suspected it was a semi-hoax. If I had to guess, the original ad, which aired on or around May 14, was a series of historic dates (including 9/11--classy!) with voiceovers, ending with Darwinius Day (which from now on will be the day I celebrate beautiful fossils by hyperventilating into a paper bag). Then somebody decided the ad was so ridiculous that he or she had to take it up an extra crazy notch--grafting some of the original design from the History Channel web site. If my hypothesis is correct, there is one seriously funny amateur video editor out there. Question: did anyone see the original on TV?