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Healthy Food Decisions Can Start at the Grocery Checkout

A new study shows how putting candy far from the checkouts makes people buy less of it.

Credit: Thaiview/Shutterstock

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(Inside Science) — It doesn't take much to nudge people into making healthier choices at the grocery store -- just removing confectionery and other unhealthy products from checkouts and the ends of nearby aisles and placing fruit and vegetables near store entrances have a real impact on what people buy. That's the key finding from a new study published last week in the journal PLOS Medicine.

Very few people in the U.K. (and around the globe) eat enough fruit and vegetables, said Christine Vogel, a public health nutrition researcher at Southampton University, who co-authored the study. Instead of blaming consumers or the cost of fresh food, Vogel said, she is really interested in looking at the food environment -- the places where people get their food, especially supermarkets where many families buy most of what they eat. Vogel and her colleagues focused on the food choices made by women of ...

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