Register for an account

X

Enter your name and email address below.

Your email address is used to log in and will not be shared or sold. Read our privacy policy.

X

Website access code

Enter your access code into the form field below.

If you are a Zinio, Nook, Kindle, Apple, or Google Play subscriber, you can enter your website access code to gain subscriber access. Your website access code is located in the upper right corner of the Table of Contents page of your digital edition.

Health

Why you might want to think twice before putting on that little red dress.

Seriously, Science?By Seriously ScienceJuly 15, 2014 3:00 PM
1733365789_a8f6dc8c87_z-300x199.jpg

Newsletter

Sign up for our email newsletter for the latest science news

Photo: flickr/dskciado

Red is a significant color in human psychology. Not only do women perceive men surrounded by red as having a higher status, but men see women wearing red as being more interested in sex. So how do women view other women wearing red? Here, researchers show that not only do women see other women in red as being sexually receptive, but they also assume that the red woman is promiscuous, and hence they "are more likely to intend to guard their romantic partner" when confronted by the woman. But we are left wondering is whether women who choose to wear red are actually trying to have more sex, even if subconsciously. Doctoral thesis, anyone?

Red and Romantic Rivalry: Viewing Another Woman in Red Increases Perceptions of Sexual Receptivity, Derogation, and Intentions to Mate-Guard. "Research has shown that men perceive women wearing red, relative to other colors, as more attractive and more sexually receptive; women's perceptions of other women wearing red have scarcely been investigated. We hypothesized that women would also interpret female red as a sexual receptivity cue, and that this perception would be accompanied by rival derogation and intentions to mate-guard. Experiment 1 demonstrated that women perceive another woman in a red, relative to white, dress as sexually receptive. Experiment 2 demonstrated that women are more likely to derogate the sexual fidelity of a woman in red, relative to white. Experiment 3 revealed that women are more likely to intend to guard their romantic partner from a woman wearing a red, relative to a green, shirt. These results suggest that some color signals are interpreted similarly across sex, albeit with associated reactions that are sex-specific." Related content: NCBI ROFL: Why women like men in red cars.NCBI ROFL: Color and women attractiveness: when red clothed women are perceived to have more intense sexual intent.NCBI ROFL: The real reason Rudolph's nose is red.

    2 Free Articles Left

    Want it all? Get unlimited access when you subscribe.

    Subscribe

    Already a subscriber? Register or Log In

    Want unlimited access?

    Subscribe today and save 70%

    Subscribe

    Already a subscriber? Register or Log In