Photo: flickr/L'oeil étranger"Phubbing", a term coined in 2012 by an advertising agency, refers to being distracted by your cell phone while in the company of another person. "Pphubbing" is an even more made up term for when that person is a romantic partner. In this study, the researchers set out to determine exactly how Pphubbing affects relationship satisfaction and well-being amongst couples. By conducting several surveys via Amazon's MTurk, they found that Pphubbing decreases relationship satisfaction overall, especially in people with anxious attachment styles (e.g., those who are insecure in their relationships), and indirectly impacts depression. The authors astutely point out that "it is ironic that cell phones, originally designed as a communication tool, may actually hinder rather than foster satisfying relationships among romantic partners." Are you even listening to me?My life has become a major distraction from my cell phone: Partner phubbing and relationship satisfaction among romantic partners "Partner phubbing (Pphubbing) can be best understood as the extent to which an individual uses or is distracted by his/her cell phone while in the company of his/her relationship partner. The present study is the first to investigate the oft-occurring behavior of Pphubbing and its impact on relationship satisfaction and personal well-being. In Study 1, a nine-item scale was developed to measure Pphubbing. The scale was found to be highly reliable and valid. Study 2 assessed the study's proposed relationships among a sample of 145 adults. Results suggest that Pphubbing's impact on relationship satisfaction is mediated by conflict over cell phone use. One's attachment style was found to moderate the Pphubbing – cell phone conflict relationship. Those with anxious attachment styles reported higher levels of cell phone conflict than those with less anxious attachment styles. Importantly, Pphubbing was found to indirectly impact depression through relationship satisfaction and ultimately life satisfaction. Given the ever-increasing use of cell phones to communicate between romantic partners, the present research offers insight into the process by which such use may impact relationship satisfaction and personal well-being. Directions for future research are discussed." Related content: What happens when you swallow your cell phone, case and all?Nomophobia: the fear of being out of cell phone contact.Study proves that talking on your cell phone makes you act like an a**hole.