Health

How Drug Marketing Influences Prescriptions

Doctors wined and dined.

By Lacy SchleyMar 31, 2018 7:00 PM
How Drug Marketing Influences Prescriptions
Pixelbliss/Shutterstock

Newsletter

Sign up for our email newsletter for the latest science news
 

Ever wonder how drug marketing plays into what your doctor prescribes? A team of researchers found that D.C.-based health care providers who got gifts — including cash, meals and ownership interests — from pharmaceutical companies prescribed more drugs per patient, wrote more expensive prescriptions and were more likely to recommend brand names. And the pricier the swag, the more likely doctors were to do these things.

Alison Mackey/Discover

1 free article left
Want More? Get unlimited access for as low as $1.99/month

Already a subscriber?

Register or Log In

1 free articleSubscribe
Discover Magazine Logo
Want more?

Keep reading for as low as $1.99!

Subscribe

Already a subscriber?

Register or Log In

More From Discover
Recommendations From Our Store
Shop Now
Stay Curious
Join
Our List

Sign up for our weekly science updates.

 
Subscribe
To The Magazine

Save up to 70% off the cover price when you subscribe to Discover magazine.

Copyright © 2021 Kalmbach Media Co.