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Health

How Drug Marketing Influences Prescriptions

Doctors wined and dined.

How Drug Marketing Influences Prescriptions
Pixelbliss/Shutterstock

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Ever wonder how drug marketing plays into what your doctor prescribes? A team of researchers found that D.C.-based health care providers who got gifts — including cash, meals and ownership interests — from pharmaceutical companies prescribed more drugs per patient, wrote more expensive prescriptions and were more likely to recommend brand names. And the pricier the swag, the more likely doctors were to do these things.

pharma-chart
Alison Mackey/Discover

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