Register for an account


Enter your name and email address below.

Your email address is used to log in and will not be shared or sold. Read our privacy policy.


Website access code

Enter your access code into the form field below.

If you are a Zinio, Nook, Kindle, Apple, or Google Play subscriber, you can enter your website access code to gain subscriber access. Your website access code is located in the upper right corner of the Table of Contents page of your digital edition.


Intersection Pick: EVO

The IntersectionBy Sheril KirshenbaumJune 25, 2008 5:56 PM


Sign up for our email newsletter for the latest science news


Well I'm impressed... It's called EVO or The goal is simple: To increase transparency in the green market, decrease green washing, and encourage corporate responsibility.

In response to this increasing demand for product transparency, EVO spent several years developing an objective and scalable technology to screen millions of products for their green attributes. EVO publishes and rates the best products (<1% of all products screened, or 20,000 products thus far) on a one to five leaf scale. Not only that, but the fact that we do not sell any products (instead linking directly to retailers) lets consumers know that we are scoring products objectively, using a scientific method rather than letting green washing affect our opinions.

It's a simple idea, but an entirely unique and honest approach toward empowering individuals. The message is that we can all help to solve environmental problems by making smart consumer decisions everyday. Sound familiar? As Jane Goodall once said: 'Every individual matters. Every individual has a role to play. Every individual makes a difference.' And the small group of partially volunteer folks running the site certainly seem to agree with her. But you don't have to take my word for it, go visit EVO and judge for yourself...

    3 Free Articles Left

    Want it all? Get unlimited access when you subscribe.


    Already a subscriber? Register or Log In

    Want unlimited access?

    Subscribe today and save 70%


    Already a subscriber? Register or Log In