M.C. Hammer sparked the parachute pants phenomenon and Jennifer Aniston sent young women everywhere rushing to get The Rachel. Justified or not, there's something to the power of pop culture. Global Cool is an initiative that uses media celebrities to encourage us to reduce our own CO2 emissions and collectively combat global warming.
Music, cinema and entertainment have long been global unifiers. Global Cool will utilise the powers of our high profile friends to help us deliver, in an uplifting and positive manner, the information that is right now so utterly crucial.
Do you think these kind of celebrity projects have the potential to motivate a global shift in attitude and action or are they too easily dismissed as overhyped alarmism? Perhaps more importantly, do they appeal to a constituency outside of those already convinced?
